CREATING VALUE THROUGH INNOVATIVE MARKETING STRATEGIES
Credit: Aaron Rapoport
Evelyne Ouellet, MBA
Head of Global Marketing at 4U2C, Cirque du Soleil Entertainment Group
CEO of Safira Entertainment Marketing
Evelyne Ouellet is a French Canadian Experiential Marketing expert based in Los Angeles, California. With the strength of her experience at the front line of high-profile campaigns, she has developed solid expertise in branding and an intimate knowledge of the Live Entertainment and media industries. She has built an extensive global network and has proven herself as a brilliant strategist and value creator. As Director and Manager of Public Sales for world-renowned Cirque du Soleil, Evelyne worked at a grassroots level in the key hubs of most core U.S. markets. She moved on to become the Senior Marketing Director for 24 radio stations and launched the Virgin Radio brand in Canada. Then, as Vice President of Marketing at Canadian media company Astral/Bell, she oversaw two music-based TV Networks, MusiquePlus and MusiMax. English-French bilingual, Evelyne has an MBA from HEC Montreal. In addition, she studied in Europe - Université Canadienne en France, Nice, and the Copenhagen Business School (CBS), Denmark - and completed a Graduate Degree in the Business and Management of Entertainment at UCLA (awarded with distinction). Prior to founding Safira, Evelyne was selected for an assignment with Creative Artists Agency in the Digital Marketing department. Evelyne's is currently acting as the Head of Global Marketing for 4U2C, Cirque du Soleil Entertainment Group. In addition, she has created a group of VR experts designed to identify business opportunities in this dynamic and emerging market.
“Evelyne Ouellet is one of the smartest marketing people I know. Supported by her team of experts, I trust Evelyne with my personal brand, including moving international projects forward. This team ‘gets me’ and communicates that to the outside word in a really strategic and authentic way."
Daniel Lamarre / President and CEO / Cirque du Soleil
HOW WE'VE HELPED OUR CLIENTS WIN
VIRGIN Evelyne planned and delivered marketing plans for the Virgin Radio Canadian launch, including events for consumers, business partners, and the media, working directly with Sir Richard Branson, the $20 billion group’s founder.
ENDEMOL TV Star Academie From the Brand Director role of the unscripted TV show, Evelyne managed show visibility with all partners. She created notoriety through TV, radio, digital, print, voting platforms, brand integration, music and live shows. The show reached an impressive 42% market share in the 25-54 demo.
CIRQUE DU SOLEIL Evelyne has been involved with Cirque du Soleil throughout her career. Safira’s work for the brand involved creating marketing presentations and a masterpiece Licensing Brand Book which contributed to signing million dollar deals last year.
DIGITAL DIMENSION Safira worked with the company that specializes in CG and animation for the entertainment industries with brands like Ubisoft’s Assasin’s Creed and Rainbow Six Siege, and ABC’s Quantico; to name a few. Evelyne helped manage public relations and marketing communications for Digital Dimension's partnership with Sensorama on VIX, a Virtual Reality project in Brazil transporting an audience into an undersea world filled with full-sensory experiences.
SCALEFAST Safira led a full-scale re-branding of the company including a name change to better resonate with the US and international markets. Scalefast is a digital commerce company serving 11.5 million orders in 130 countries for companies including Square Enix, Bandai Namco and Prima; servicing brands like Final Fantasy, Kingdom Heart, and Lara Croft.
Credit: Ferland Photo
“Evelyne’s strength lies in her ability to deliver. She not only thinks strategically, she acts strategically. This ability to make complex things happen is in her DNA. I know when she believes in something, she’ll make it happen."
Louise Murray / Senior Vice President Business Operations / TD Garden
OUR WORK, YOUR SUCCESS
“Evelyne’s conscientious attitude combined with her business finesse make a highly successful fusion. She thinks ahead; I believe this is the secret to her outstanding efficiency."
Peter Jacobs / Head of Speakers / CAA
SAFIRA GIVES YOU AN EDGE
Safira Entertainment takes gaming, film and TV productions right to their audience and brings corporate clients into the prosperous world of entertainment.
Our marketing strategies are grounded in intimate market knowledge and rigorous execution.