THE CHALLENGE Reflector is a young company co-founded by Alexandre Amancio, the visionary who has ignited the imagination of millions of people around the world with his writing and creative leadership on the hit video game franchise Assassin’s Creed (80+ million units sold). Reflector is dedicated to using today’s media landscapes to conceive rich storyworlds that breathe life into the heroes on multiple platforms. Reflector Entertainment is a subsidiary of Lune Rouge – the holding company of Cirque du Soleil founder Guy Laliberté. The company needed marketing expertise to create and strengthen their Hollywood presence.
THE SOLUTION Evelyne acted as Reflector’s head of marketing for the creation of the company. Her global attitude, marketing expertise and prestigious Los Angeles contacts gave her the edge to propel Reflector into the Hollywood industry. Safira’s team brought their skills to the development of corporate branding, including Reflector’s mission and vision to create a full branding strategy.
THE BENEFIT Safira Entertainment oversaw the branding strategy and production of digital content in Los Angeles. With Reflector’s DNA taking shape, Evelyne supervised the creation of logos and loglines for the franchises Reflector created. Mostly, Safira’s unique positioning made it the perfect partner to lead all initiatives and take care of all the details to prepare Reflector for a successful business in Hollywood.