Sid Lee Studios: Hollywood Expansion
THE CHALLENGE Global player Sid Lee Studios wanted to expand in Hollywood from its established creative services company based in Montreal. The Studio needed a bridge between the company’s locations and the entertainment capital in order to position itself in LA.
THE SOLUTION Safira was hired as an ongoing consultant and as Sid Lee Studios’ eyes and ears in Los Angeles. Keeping an open line between Hollywood and its numerous studios’ top executives and producers, Safira analyzed and tracked the highlights of the changing film and TV industry with the arrival of OTTs, the digital distributors.
THE BENEFIT Sid Lee Studios now has a sound understanding of the market players, is in the loop with insider secrets of Hollywood, and knows how to position the company as a new player in a way that will resonate in Hollywood.